Behind the Brands

6 Million Devices Sold: Why Medicube AGE-R Became a Global Beauty Phenomenon
6 Million Devices Sold: Why Medicube AGE-R Became a Global Beauty Phenomenon
Six million devices sold worldwide. Celebrity routines, viral TikToks and a growing appetite for at-home treatments have turned Medicube AGE-R into one of K-beauty's biggest beauty-tech exports. K-beauty used to... Read more...
From Reedle Shot to Target: VT Cosmetics Expands Its K-Beauty Footprint in America
From Reedle Shot to Target: VT Cosmetics Expands Its K-Beauty Footprint in America
VT Cosmetics turned the unusual sensation of its Reedle Shot into a global skincare signature. Now, the Korean brand is taking that technology somewhere new: Target stores across America. If... Read more...
From Korea to TikTok: The Rise of Medicube PDRN
From Korea to TikTok: The Rise of Medicube PDRN
A bright pink serum, an ingredient borrowed from Korea’s aesthetic world, and millions of social-media views helped turn Medicube PDRN into one of K-beauty’s most recognizable skincare stories. Some beauty... Read more...
Why Anua Chose Kendall Jenner as Its First Global Ambassador
Why Anua Chose Kendall Jenner as Its First Global Ambassador
From viral K-beauty favorite to global skincare name, Anua is entering a new chapter with Kendall Jenner at the center of its biggest international campaign yet. In June 2026, Korean... Read more...